I’m a proud member of the San Diego Zoological Society. They have one of the two best zoo’s that I’ve been to. Actually, I’ve only been there and the Cleveland Zoo when I was a kid. I did deliver meat to the Cleveland Zoo for my Uncle’s company, Mahan Packing, but that’s another story.
The San Diego zoo puts out a weekly eNews letter. It’s well constructed and one of my favorite eNews letters. They recently began twittering. While I just started to follow them on twitter and can’t decipher their twitter strategy, they had a blunder promoting twitter in their eNews.
To elaborate on their twitter blunders:
- The “follow us on Twitter” link goes to the twitter home page, not the Zoo’s twitter homepage.
- Do you want people to join twitter or follow you on twitter? There’s a difference between the two questions.
If the eNews subscribers are already on twitter, their calls to action should have been to instruct a #hashtag (#sandiegozoo) for all of their zoo comments. Besides the eNews, The zoo’s tweets do seem relevant and provide value. Twitter is a great social media platform for them to be on.