One of my mentors, Greg Joumas moderated the Account Planning seminar hosted by the San Diego Ad Club. Key takeaways: The account goal should always be to create value to the brand, product and audience. Planning has evolved from getting a person to buy something to pursuing value to a persons live and creating brand… Continue reading San Diego Ad Clubs Account Planning Seminar
Since I left for my Euro-trip, I haven’t been able to stay current with my Mad Men episodes. I purchased the first two episodes on iTunes and will buy the rest before my flight back to San Diego. I love the stories about advertising life in the 50/60’s. During my trip to Amsterdam two weeks… Continue reading Mad Men is Back!
The San Diego Ad Club had the priviledge of having Joe Duffy present to their membership today. This presentation follows the “Ad Legends program”, where Alex Bogusky and Jeff Goodby previously spoke. Joe Duffy is one of the world’s most accomplished designers. His client roster is really whose who in the world. Joe was in… Continue reading A Designed Life with Joe Duffy
The Ad 2 San Diego holiday party is tonight at Las Hadas restaurant in the Gaslamp. It’s a new Mexican restaurant that is located where Chive used to be. This holiday party is special to me for two reasons: Proceeds from the event will benefit the Big Brothers/Big Sisters Sports Bigs program. I started this… Continue reading Ad 2 San Diego Holiday Party Tonight!
I spoke two weeks ago to the San Diego State AD Club, and it was one of the most refreshing events that I’ve been to in a long time. They helped me remember what it was like to be a student who wanted to make a difference in the world. When I started my presentation,… Continue reading San Diego State Speaking Gig
Mark Carlson, the Senior Creative Director, US Marketing, for McDonalds Corporation presented at the AAF Western Region Saturday luncheon program. Mark’s presentation was titled “Marketing a global brand on a local level”. He started with some history of McDonalds. Did you know that Ray Kroc was 55 years old when he started McDonalds? Mark showed… Continue reading AAF Western Region, Mark Carlson Presentation
Shelley Stevens spoke at the AAF, Saturday morning session. She works for Wieden + Kennedy and works on the Starbucks, Old Spice and Careerbuilder.com accounts. Shelley’s topic was training and development and how to grow your career. Shelley spoke about performance reviews for advertising agencies. From the evaluators perspective, good questions to ask are: Are… Continue reading AAF Western Region, Day 2 morning Session
Scott Bedbury, CEO of Brandstream Inc. was the featured speaker on day 1 at the AAF Western Region Conference. The conference is held at the Seven Mountain Resort in Bend, Oregon. Scott Bedbury has worked for several major brands, such as Nike and Starbucks. He started by talking about Maslow’s hierarchy of needs and how… Continue reading AAF Western Region, Day 1
The 3rd Annual Sports Marketing Night for AD 2 San Diego was a success! This was my first educational event to lead as President, but I’ve put on our past 2 mega events (Myspace vs YourSpace, Randy Snow) as Vice President. These events are always a lot of work, but it was fun and a… Continue reading Sports Marketing Night a Success!
This is the picture that we took for the American Advertising Federation’s award ceremony: Pictured from left: Chris Rothwell, me, Cheri Reeves, Jenn Baker, Stephanie Lyndon and Kyle Henley.