The big brother in your brain

The big brother in your brain: neuroscience in marketing session at South by South West needed some work. In summary:

• Danielle said basically a bunch of medical terms that were over most marketers (at least this one’s head).
• Dr. Pradeep showed a really cool video which woke up the crowd.

On a whole, I wasn’t impressed at all with this session. The panel was too scripted and didn’t provide a lot of value.