Sports Marketing Night a Success!

The 3rd Annual Sports Marketing Night for AD 2 San Diego was a success! This was my first educational event to lead as President, but I’ve put on our past 2 mega events (Myspace vs YourSpace, Randy Snow) as Vice President.  These events are always a lot of work, but it was fun and a great value to the attendees. For $15 or $20, everyone got a $15 ticket to the Pads game, great appetizers (wings, chicken fingers, chips) and Tom Henehan hooked everyone up with some free MillerCoors drinks.

For the 2nd damn event, our microphone went bad right before the event.  Fortunately, Tom was able to project and it didn’t seem to be a problem. Tom was an excellent speaker. He spoke about his career path in the brewery and how he has risen up the ranks. Tom is a down to earth guy, and associated well with our audience. He started out working at a distribution facility, and then hooked up with MillerCoors.

Tom’s presentation ended very strong, as he showed slides from the San Diego Padres – MillerCoors activitation plan. These included pictures of joint branded products. I was really impressed with how MillerCoors promotes the Chargers, who are a Coors brand.

Now that it’s over, I’m handing down the event planning rains to the new programs chairs – Mike McGinnis and Ashley Warren. This will free my time up on Presidential duties.