San Diego Ad Clubs Account Planning Seminar

20120426-181643.jpg

One of my mentors, Greg Joumas moderated the Account Planning seminar hosted by the San Diego Ad Club. Key takeaways:

  • The account goal should always be to create value to the brand, product and audience.
  • Planning has evolved from getting a person to buy something to pursuing value to a persons live and creating brand advocates
  • You have to be a good story teller
  • The planners project path is information, inspiration, creative and evaluation

I wasn’t a big fan of buzz words network, curate, cultivate that came later in the presentation!

Leave a Reply

Your email address will not be published. Please enter your name, email and a comment.

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>