San Diego Ad Clubs Account Planning Seminar


One of my mentors, Greg Joumas moderated the Account Planning seminar hosted by the San Diego Ad Club. Key takeaways:

  • The account goal should always be to create value to the brand, product and audience.
  • Planning has evolved from getting a person to buy something to pursuing value to a persons live and creating brand advocates
  • You have to be a good story teller
  • The planners project path is information, inspiration, creative and evaluation

I wasn’t a big fan of buzz words network, curate, cultivate that came later in the presentation!

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