San Diego Ad Clubs Account Planning Seminar

20120426-181643.jpg

One of my mentors, Greg Joumas moderated the Account Planning seminar hosted by the San Diego Ad Club. Key takeaways:

  • The account goal should always be to create value to the brand, product and audience.
  • Planning has evolved from getting a person to buy something to pursuing value to a persons live and creating brand advocates
  • You have to be a good story teller
  • The planners project path is information, inspiration, creative and evaluation

I wasn’t a big fan of buzz words network, curate, cultivate that came later in the presentation!

Petco Park

20120408-101224.jpg

Petco Park is one of my favorites when you are sitting anywhere besides the outfield. There’s just too much concrete. I they would use more brick, similar to the Western Metal Building, it would do the park wonders.

Mad Men’s Back!

Mad Men is back again! One of my favorite interactive features of the show is their avatar generator. Each year, they upgrade more characters and backgrounds to this really well built flash tool.

1 2 3 4 5 10  Scroll to top