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	<title>HermsDigitalHermsDigital - </title>
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	<link>http://www.hermsdigital.com</link>
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	<lastBuildDate>Tue, 08 May 2012 19:49:31 +0000</lastBuildDate>
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		<title>Santa Clara Park</title>
		<link>http://www.hermsdigital.com/santa-clara-park/</link>
		<comments>http://www.hermsdigital.com/santa-clara-park/#comments</comments>
		<pubDate>Tue, 08 May 2012 19:49:31 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[San Diego]]></category>

		<guid isPermaLink="false">http://www.hermsdigital.com/?p=296</guid>
		<description><![CDATA[Not a bad place to take a quick stroll to clear your head from Drupal Development!]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.hermsdigital.com/wp-content/uploads/2012/05/20120508-124820.jpg"><img src="http://www.hermsdigital.com/wp-content/uploads/2012/05/20120508-124820.jpg" alt="20120508-124820.jpg" class="alignnone size-full" /></a></p>
<p>Not a bad place to take a quick stroll to clear your head from Drupal Development!</p>
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		<title>San Diego Zoo</title>
		<link>http://www.hermsdigital.com/san-diego-zoo/</link>
		<comments>http://www.hermsdigital.com/san-diego-zoo/#comments</comments>
		<pubDate>Sun, 06 May 2012 18:44:28 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[San Diego]]></category>

		<guid isPermaLink="false">http://www.hermsdigital.com/?p=293</guid>
		<description><![CDATA[The best advice I can give about the San Diego Zoo is to arrive before 9:30am]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.hermsdigital.com/wp-content/uploads/2012/05/20120506-114212.jpg"><img src="http://www.hermsdigital.com/wp-content/uploads/2012/05/20120506-114212.jpg" alt="20120506-114212.jpg" class="alignnone size-full" /></a></p>
<blockquote><p>The best advice I can give about the San Diego Zoo is to arrive before 9:30am</p></blockquote>
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		<title>Deschutes Brewery Keg Yacht</title>
		<link>http://www.hermsdigital.com/deschutes-brewery-keg-yacht/</link>
		<comments>http://www.hermsdigital.com/deschutes-brewery-keg-yacht/#comments</comments>
		<pubDate>Wed, 02 May 2012 02:29:03 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[San Diego]]></category>

		<guid isPermaLink="false">http://www.hermsdigital.com/?p=290</guid>
		<description><![CDATA[The Deschutes Brewery Jumbo Keg was in Mission Beach yesterday. I saw this world wonder on Sail Bay, near the Santa Clara Rec Center. Years ago, I was in Bend, Oregon for the AAF Western Region Conference and we visited the brewery.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.hermsdigital.com/wp-content/uploads/2012/05/20120501-192544.jpg"><img src="http://www.hermsdigital.com/wp-content/uploads/2012/05/20120501-192544.jpg" alt="20120501-192544.jpg" class="alignnone size-full" /></a></p>
<p>The Deschutes Brewery Jumbo Keg was in Mission Beach yesterday. I saw this world wonder on Sail Bay, near the Santa Clara Rec Center.</p>
<p>Years ago, I was in Bend, Oregon for the AAF Western Region Conference and we visited the brewery.</p>
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		<title>Transformers in Mission Beach</title>
		<link>http://www.hermsdigital.com/transformers-in-mission-beach/</link>
		<comments>http://www.hermsdigital.com/transformers-in-mission-beach/#comments</comments>
		<pubDate>Tue, 01 May 2012 20:54:23 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.hermsdigital.com/?p=287</guid>
		<description><![CDATA[]]></description>
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		<title>Olive Cafe takes over Volteros</title>
		<link>http://www.hermsdigital.com/olive-cafe-takes-over-volteros/</link>
		<comments>http://www.hermsdigital.com/olive-cafe-takes-over-volteros/#comments</comments>
		<pubDate>Tue, 01 May 2012 16:40:25 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[San Diego]]></category>

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		<description><![CDATA[One of our offices favorite lunch spots was taken over by our other favorite lunch spots today. Volteros was taken over by Olive. While Olive does have better food, and their owner is as nice of a lady as you will ever meet, we will miss Volteros.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.hermsdigital.com/wp-content/uploads/2012/05/20120501-J094238.jpg"><img src="http://www.hermsdigital.com/wp-content/uploads/2012/05/20120501-094238.jpg" alt="20120501-094238.jpg" class="alignnone size-full" /></a></p>
<p>One of our offices favorite lunch spots was taken over by our other favorite lunch spots today. Volteros was taken over by Olive. While Olive does have better food, and their owner is as nice of a lady as you will ever meet, we will miss Volteros.</p>
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		<title>iHop Express downtown San Diego</title>
		<link>http://www.hermsdigital.com/ihop-express-downtown-san-diego/</link>
		<comments>http://www.hermsdigital.com/ihop-express-downtown-san-diego/#comments</comments>
		<pubDate>Sat, 28 Apr 2012 19:44:20 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[San Diego]]></category>

		<guid isPermaLink="false">http://www.hermsdigital.com/?p=277</guid>
		<description><![CDATA[iHop Express in the Gaslamp? The corner is a tough location, as businesses seem to turn over often. It seems like an odd spot for a chain restaurant. I haven&#8217;t eaten at an iHop in a while, but will reserve my judgement until then.]]></description>
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<p>iHop Express in the Gaslamp? The corner is a tough location, as businesses seem to turn over often.  It seems like an odd spot for a chain restaurant.  I haven&#8217;t eaten at an iHop in a while, but will reserve my judgement until then.</p>
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		<title>San Diego Ad Clubs Account Planning Seminar</title>
		<link>http://www.hermsdigital.com/san-diego-ad-clubs-account-planning-seminar/</link>
		<comments>http://www.hermsdigital.com/san-diego-ad-clubs-account-planning-seminar/#comments</comments>
		<pubDate>Fri, 27 Apr 2012 01:16:51 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[AD 2 San Diego]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[San Diego]]></category>

		<guid isPermaLink="false">http://www.hermsdigital.com/?p=271</guid>
		<description><![CDATA[One of my mentors, Greg Joumas moderated the Account Planning seminar hosted by the San Diego Ad Club. Key takeaways: The account goal should always be to create value to the brand, product and audience. Planning has evolved from getting a person to buy something to pursuing value to a persons live and creating brand [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.hermsdigital.com/wp-content/uploads/2012/04/20120426-181643.jpg"><img src="http://www.hermsdigital.com/wp-content/uploads/2012/04/20120426-181643.jpg" alt="20120426-181643.jpg" class="alignnone size-full" /></a></p>
<p>One of my mentors, Greg Joumas moderated the Account Planning seminar hosted by the San Diego Ad Club. Key takeaways:</p>
<ul>
<li>The account goal should always be to create value to the brand, product and audience.</li>
<li>Planning has evolved from getting a person to buy something to pursuing value to a persons live and creating brand advocates</li>
<li>You have to be a good story teller</li>
<li>The planners project path is information, inspiration, creative and evaluation</li>
</ul>
<p>I wasn&#8217;t a big fan of buzz words network, curate, cultivate that came later in the presentation!</p>
]]></content:encoded>
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		<title>Happy Earth Day</title>
		<link>http://www.hermsdigital.com/happy-earth-day/</link>
		<comments>http://www.hermsdigital.com/happy-earth-day/#comments</comments>
		<pubDate>Sun, 22 Apr 2012 23:38:30 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[San Diego]]></category>

		<guid isPermaLink="false">http://www.hermsdigital.com/?p=267</guid>
		<description><![CDATA[The Pier at San Clemente. They had a really nice earth day celebration, SoCal style.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.hermsdigital.com/wp-content/uploads/2012/04/20120422-163813.jpg"><img src="http://www.hermsdigital.com/wp-content/uploads/2012/04/20120422-163813.jpg" alt="20120422-163813.jpg" class="alignnone size-full" /></a></p>
<p>The Pier at San Clemente. They had a really nice earth day celebration, SoCal style.</p>
]]></content:encoded>
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		<title>The Beach at Torrey Pines</title>
		<link>http://www.hermsdigital.com/the-beach-at-torrey-pines/</link>
		<comments>http://www.hermsdigital.com/the-beach-at-torrey-pines/#comments</comments>
		<pubDate>Sun, 22 Apr 2012 23:36:51 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[San Diego]]></category>

		<guid isPermaLink="false">http://www.hermsdigital.com/?p=264</guid>
		<description><![CDATA[Torrey Pines State Park has some of our favorite trails in San Diego.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.hermsdigital.com/wp-content/uploads/2012/04/20120408-103111.jpg"><img src="http://www.hermsdigital.com/wp-content/uploads/2012/04/20120408-103111.jpg" alt="20120408-103111.jpg" class="alignnone size-full" /></a></p>
<p>Torrey Pines State Park has some of our favorite trails in San Diego.</p>
]]></content:encoded>
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		<title>Classic Typography</title>
		<link>http://www.hermsdigital.com/classic-typography/</link>
		<comments>http://www.hermsdigital.com/classic-typography/#comments</comments>
		<pubDate>Thu, 19 Apr 2012 05:08:40 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.hermsdigital.com/?p=261</guid>
		<description><![CDATA[Image courtesy of Smashing Magazine and Peter Gabor.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.hermsdigital.com/wp-content/uploads/2012/04/herb_lubalin_040.jpg"><img class="alignnone size-full wp-image-262" title="l'oeuvre de Herb Lubalin | 1 | reproduction interdite | usage st" src="http://www.hermsdigital.com/wp-content/uploads/2012/04/herb_lubalin_040.jpg" alt="" /></a></p>
<p>Image courtesy of <a href="http://www.smashingmagazine.com/2012/04/13/when-typography-speaks-louder-than-words/">Smashing Magazine</a> and <a href="http://www.typogabor.com/herb-lubalin/pages/herb_lubalin_040.html">Peter Gabor</a>.</p>
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