AAF Western Region, Day 2 morning Session
Shelley Stevens spoke at the AAF, Saturday morning session. She works for Wieden + Kennedy and works on the Starbucks, Old Spice and Careerbuilder.com accounts. Shelley’s topic was training and development and how to grow your career.
Shelley spoke about performance reviews for advertising agencies. From the evaluators perspective, good questions to ask are:
- Are you a good problem solver?
- Do you have a strategy for the account?
- Are you providing a high level of leadership?
- Are you engaged with the client at every level? Are you contributing beyond just advertising?
- Are you creating an atmosphere that is fun and inspiring? Do people want nto work on your accounts?
- Are you training, developing and supporting your people?
- Are you taking financial stewardship of your accounts?
- What are your short and long term goals right now INSIDE or OUTSIDE of work? How can you and your employer help you achieve them?
After her training and development presentation, she showed some commercials that Wieden + Kennedy created. The Old Spice Commercials were really funny.c
Shelley gave a good presentation, but I don’t think that it was appropriate for this type of conference. The attendees at the AAF Western Region Conference are all either Presidents or upper club management. It would have been perfect for a student advertising club or maybe an AD 2 meeting.
Read more about yesterday’s AAF Western Region, Day one summary.
