Browsing all posts in September, 2008.

CNN.com site search

Over the weekend, there was a high speed boat race in Mission Bay, which is a couple of blocks from where I live in San Diego. A friend of mine told me to go to CNN.com and type in “san diego boat crash video”. I saw that their site search is powered by Google and [...]

AAF Western Region, Mark Carlson Presentation

Mark Carlson, the Senior Creative Director, US Marketing, for McDonalds Corporation presented at the AAF Western Region Saturday luncheon program. Mark’s presentation was titled “Marketing a global brand on a local level”. He started with some history of McDonalds.  Did you know that Ray Kroc was 55 years old when he started McDonalds? Mark showed [...]

AAF Western Region, Day 2 morning Session

Shelley Stevens spoke at the AAF, Saturday morning session. She works for Wieden + Kennedy and works on the Starbucks, Old Spice and Careerbuilder.com accounts.  Shelley’s topic was training and development and how to grow your career. Shelley spoke about performance reviews for advertising agencies. From the evaluators perspective, good questions to ask are: Are [...]

AAF Western Region, Day 1

Scott Bedbury, CEO of Brandstream Inc. was the featured speaker on day 1 at the AAF Western Region Conference. The conference is held at the Seven Mountain Resort in Bend, Oregon. Scott Bedbury has worked for several major brands, such as Nike and Starbucks. He started by talking about Maslow’s hierarchy of needs and how [...]

WSJ.com Redesign

Kudos to the Wall Street Journal for finally redesigning their site. The new site features web 2.0 elements, a horizontal navigation bar, tabs for organizing article content, and an overall better information architecture. The new design makes the site easier to use, share articles and promote a sense of community. One of the most interesting [...]